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| Fashion India Magazine |
The years 1992-2002 have been momentous both for the business of fashion and for
Fashion India magazine. And since its launch, it has consistently been charting the growth of the Indian fashion industry. It has taken up issues and concerns of relevance to the industry and marched shoulder to shoulder with it throughout this critical phase. It has filled a void and provided a platform for the Indian Fashion Retailing to secure "more comprehensive participation" of all segments of the Industry. The growth and development of the business of fashion is meticulously traced in the pages of Fashion India Magazine.
"Fashion India Magazine would be serving as a powerful communication link up between the industry and the market on the one hand and the general public on the other." Truly so. As the industry felt the heat of growing competition, a by-product of economic liberalisation, fashion India magazine took the cue. It expanded its horizon to provide informative and readable material, with the latest in Fashion Marketing, Branding and Retailing strategies.
Taking the cue that India offered a major market for the business of fashion and relying on the premise that fashion is always for change, It took a lead and propagated the view that irrespective of these external factors, there was no case for despondency.
Soon thereafter, the country witnessed flooding of brands both from within and from abroad.
Fashion India magazine
underlined the need to assimilate the inflow of the very many new brands and to harmonise the competitive urge so that both the retailer and the mass of consumers could be saved from the impending
confusion. The advent of the international brands led to a debate on the perceived threat from the new entrants. The
skeptics feared that it might spell a doom for our very own desi brands. At this point of time, the need for professional training was strongly advocated.
With the advent of world players in the Indian fashion scenario, attracted by the umpteen opportunities offered by the Indian market, the competition swelled to almost meteoric levels. "In the given scenario, there is no escape from competing in a global market place. Take the bull by the horns, goes the
dictum. The news, at this juncture, of the quota system, being abolished in worldwide textile trade by 2004
signaled a major paradigm shift. The only survival kit for Indian garment and textile companies appeared to be technological up-gradation and improving productivity. "The Indian garment industry has to learn to work the way the world does."
This popular magazine offers a rare, close-up look at the exquisite, labor-intensive details seen in fine historical clothing. Perfect decorative seams, minute stitching, knife-sharp pleats, and voluptuous drapery--all are here, alongside more unusual techniques such as stamping, pinking, and slashing. Most of these effects cannot be replicated by machine, yet many of today's fashion designers take their inspiration from the past, adapting these details to a more contemporary idiom, and to the realities of modern manufacturing. Fashion India magazine contains a gallery of exquisite photographs, accompanied by clear line drawings showing the construction of the complete garment and a text that sets each in the context of its time. It will appeal to anyone interested in fashion, historical costume, or textile history, from cut and construct to fabric and trimmings.
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